Insurance as an expression of community.
Northern Neck Virginia Insurance was a diamond in the rough: solid, stable, and unimpressive to the casual observer. The company had a fiercely loyal customer base, strong brand attributes, financial strength — and a hunger for relevance.
Brand and business strategy led a shift to a people-centric, purpose-driven business model and comprehensive growth plan that encompassed a reorganization, product overhaul, technology strategy, and building a customer experience and consumer marketing program from the ground up.
Core insight: Insurance is an expression of community.
- Membership means more than customership
- Strength starts at home
- Belonging as brand promise
- The internal team is the first circle of community
- Created brand narrative and strategy
- With CEO, implemented 3-Year Transformation Plan and Leadership Alignment System
- Designed Voice of Customer Program
- Facilitated Core Values
- Build and Lead Digital Marketing Team
CoreStory Brand Development
Digital Strategy & Execution
Experience Strategy and Design